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with One Track Mind

One Track Mind MTB magazine was founded by Will Brett-Atkin, a mountain biker with a one-track mind for cycling. His passion for the sport has taken over his life from taking part in all styles of riding from trails to enduro and even venturing into road and gravel riding.

Over the years Will has built up a network of people across the cycling world from Photographers & Videographers to Brand owners and Athletes.

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The One Track Mind Mag platform has analytics built into its core. We are constantly improving the platform around real data and monitoring what articles and stories perform best to create a product that people want to read. We frequently A/B test our UI and UX to make the platform as efficient as it can be.

Our Founder Will Brett-Atkin is an award-winning Digital Product Designer who has worked with some of the biggest companies in the world. Using his expert Digital Product Design Industry experience we can support you on the creation of high quality and high performing assets or provide you with templates to create your own. Want to create sponsored content? We can support you with professional photography, videography, copywriting, SEO and graphic design.

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