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Ride Concepts Introduces VICE Mid with Andreu Lacondeguy

Additional Protection, Uncompromising Pedal Feel and an Andreu Lacondeguy Signature Colorway

Today Ride Concepts have introduced the new VICE Mid shoe. Andreu Lacondeguy has a signature colourway and is the focus of the video below.

Reaffirming his undying loyalty to the dirt, Andreu Lacondeguy returns to the most fundamental element on Earth with the new VICE Mid and a signature colourway.

VICE Mid was developed with Andreu Lacondeguy and our athletes who desire a mid-top upper for added protection and support without deviating from uncompromising pedal feel and lifestyle aesthetic.

A veteran of the freeride mountain bike scene, Lacondeguy continues to innovate and dominate competitions such as Red Bull Rampage and Loose Fest with his signature aggressive style and big moves; his love of dirt is unmatched. His VICE Mid Charcoal/Black signature

Ride Concepts VICE Mid - 1_Shoe_Fire

“Having a signature color with VICE Mid is something I didn’t want to pass on,” said Lacondeguy. “It’s a shoe that protects your ankles, has grip at high speed and you still feel every pin on your pedals. I like to ride fast and go big, but I also need to feel my pedals and this shoe has it all!”

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Ride Concepts VICE Mid - 4_Black_White_Hero

VICE MID Technology

Like its little brother that debuted last summer, VICE Mid uses our RC Fuzion outsole – an inverse, gradient diameter hexagon pattern designed to bring the pedal closer to the rider. Sloped-angle inverse hexagons, varying in diameter from 9mm at the toe and heel to 7mm at the pedal contact area, allow the pedal to “inject” into the outsole for unrivalled sensitivity. Combined with the proprietary Rubber Kinetics | DST 6.0 HIGH GRIP rubber compound, the optimum balance of grip, durability and pedal feel is achieved.

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Ride Concepts VICE Mid - 6_Tech_Features_2

The mid-cut height of the durable, suede upper and internal TPU toe cap provides additional protection and a D3O insole with High Impact Zone Technology under the ball of the foot and heel absorbs impacts when things go wrong. VICE Mid is available in US sizes 7-13 and UK 6-12.

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Ride Concepts VICE Mid - 7_Shoveling

VICE MID Pricing

$120 MSRP US | $180 MSRP CAD €130 SRP Europe | £110 RRP UK

Ride Concepts is a rider-owned footwear company based in Reno, NV, focused on building technical, progressive, mountain biking footwear. For more information, visit

Ride Concepts VICE Mid - 2_Dirt_Love

So what do you think of the Ride Concepts Vice Mid shoe? Will you be ordering a pair? Let us know in the comments section below.

Here are some links to some other shoe related articles:


Will Brett-Atkin

Will Brett-Atkin

Will (@willbrettbikes) is the founder and creator of One Track Mind Mag. He is an award-winning Digital Product Designer and has worked with some of the biggest brands in the world. When not behind a computer screen Will likes to be out in nature riding natural trails with friends. He also likes to dabble in a bit of Enduro racing and has had some great results racing in the UK

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