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Put the Fun Back into Mountain Biking with Ride Concepts’ Hellion Elite

Ride Concepts’ announce the Hellion Elite Mountain Bike shoe. A premium MTB shoe packed with technology to bring the fun back into mountain biking.

Serious Grip, Serious Fun

March 18, 2021 – Reno, NV – Mountain biking doesn’t have to be so damn serious. Oftentimes, we just need a release from the daily routine whether it’s a job, school, home or worse — a pandemic. That’s where we find the bike, seek out a worthy local trail, and if we’re lucky a couple of good buddies to chase and indulge with us in our mental mischief.

While the riding itself doesn’t need to be so serious, that doesn’t mean the gear we use shouldn’t be. Plus, flats are just more fun.

Introducing Hellion Elite, the first performance low-top in the Ride Concepts line to feature the proprietary soft and GRIPpy Rubber Kinetics | DST 4.0 MAX GRIP rubber compound. Whether you’re a beginner or everyday rider, when the day calls for giving it everything you got, Hellion Elite steadfastly awaits battle.

Hellion Elite Technology

The seriously fun but technical Hellion Elite checks all the boxes in terms of fit, grip and protection.

Ride Concept’s Hellion Fit and Form

Recognising that the anatomical foot shapes of men and women are vastly different, Hellion Elite uses gender-specific lasting (the three-dimensional mould of a foot) to deliver a precise fit and flex for both men and women. The shape of the last determines the shape of the shoe including factors such as the toe shape, heel width and height, and forefoot width.

Rubber and Outsole

You asked. We answered. The Rubber Kinetics | DST 4.0 MAX GRIP rubber compound with hexagon outsole delivers increased pedal feel and grip, making Hellion Elite the go-to for the utmost connection to the pedal regardless of conditions.

Comfort and Protection

The Hellion Elite features a new two-panel microfiber synthetic upper that is lightweight, abrasion-resistant and doesn’t soak up water. On the inside, a new antibacterial mesh lining helps to decrease that everyday odour.

The EVA midsole provides additional comfort and shock absorption on the pedal. An abrasion-resistant toe cap with TPU toe protection wards off enemy fire. Finer details such as a gusset to keep the tongue in place and the nasty dirt out while an elastic lace tuck secures your laces.

Finally, the High Impact Zone Technology insole uses D3O’s impact-absorbing material
under the ball of the foot and heel to soak up the trail chatter, transferring less energy to your feet.

Hellion Elite is available now in men’s US sizes 7-13 (with 14 and 15 available in black/charcoal) and UK 6-12 (with 13 and 14 available in black/charcoal) and women’s US sizes 5-10 (UK 4-9).

Hellion Elite Pricing

$140 MSRP US | $210 MSRP CAD

€150 SRP Europe | £130 RRP UK

Ride Concepts is a rider-owned bike footwear company based in Reno, NV. For more information, visit

What do you think of the Ride Concepts’ Hellion Elite shoes? Have you tried Rice Concepts’ yet? Let us know in the comments section below.

Here are some links to other shoe articles we have published: 

Will Brett-Atkin

Will Brett-Atkin

Will (@willbrettbikes) is the founder and creator of One Track Mind Mag. He is an award-winning Digital Product Designer and has worked with some of the biggest brands in the world. When not behind a computer screen Will likes to be out in nature riding natural trails with friends. He also likes to dabble in a bit of Enduro racing and has had some great results racing in the UK

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