Revel Bikes – Now Available at Cyclorise
Cyclorise has today announced that effective immediately they will be distributing Revel Bikes to the UK market. The US-based brand launched in 2019 with their range of boutique full suspension mountain bikes, featuring the CBF linkage design. Cyclorise are now exclusive Revel Bikes UK Distributor.
Hailing from mountain biking mecca, Colorado and run by some of the industry’s giants, Revel Bikes brings decades of experience to the table along with their usage of CBF (Canfield Balance Formula) suspension. CBF focuses on designing rear suspension around the centre of curvature, this results in maximum peddling efficiency regardless of terrain, where you are in the travel, or what kind of power you are putting down. The team behind Revel consists of industry veterans; Adam Miller (Borealis and Why Cycles), Jeremiah Starkey (Rockshox, Trust Performance and Selle Royal), Jason Schiers (founder of Enve and carbon Layup genius) and Mike Giese, but to name a few – quite some team.
“It has been an incredible journey growing Revel in the US over the past year and a half”…says Revel founder, Adam Miller. “We are absolutely thrilled to see our bikes hit the trail in the UK. We feel very fortunate to be teaming up with Cyclorise to distribute our bikes. It was obvious right from the start that they share our passion for cycling, and they are the perfect fit for our brand.”
– Adam Miller, Founder
The deal is the latest in a remarkably busy year for Cyclorise, who recently added four component and accessory brands to their portfolio which now consists of Revgrips, Louri, Fasst Company, Ochain, Smoove Lube and Slicy Products amongst several others.
Cyclorise owner Thomas Dibley said
“2020 has already been a significant growth year for Cyclorise but we aren’t done yet. I am so proud to be able to announce our partnership with Revel Bikes. To say that we are going to introduce and grow a bike brand that represents such stunning performance, quality and desirability, is exceptionally exciting. I have a personal interest in products that aren’t just ‘run-of-the-mill’, which is evident from our existing range. Revel Bikes brings something unique to the premium MTB market and we’re here to deliver it to riders in the UK.”