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Nukeproof: Nine to Five with Lil Robbo

A new video drop from Nukeproof featuring Lil Robbo called Nine to Five.

Riding bikes, racing bikes, training to race bikes, and resting before riding bikes. When you have time casually dropping an “influential post” about riding bikes on social media. All whilst waiting for that phone to ring for a fully expensed tour of “insert exotic name here” to ride more bikes. Too good to be true? In some cases, yes. Contrary to popular belief, most riders have something to fund life away from the bike. Be that a rider coach, work a trade and that face you strangely recognise down your local bike shop.

“Sponsored” Mountain bike life, that’s the dream?

Lil Robbo has been living the “sponsored dream” for a while now and we at Nukeproof are stoked he’s riding with us into 2021. But how does he fill that 9-5 life? Well, he’s no mug and just qualified as a plumber, well-done lad! (if you are in the North West and need a plumber you know who to call). Like most of us, he’s grafting to make a living, ride his bike when he can for the pure love of it. He’s not a racer, he’s not a social superstar, he’s a (fairly) normal lad, who’s rad on a bike and doesn’t he just make you smile!

Sponsors dream that one, now let down tools and go ride a bike, it is 5pm after all (always 5pm somewhere right?).

Thanks to Tommy C of Caldwell Visuals for giving Robbo the call. Hope you all enjoy Lil’ Robbo doing what he does, giving it the beans up the local. Enjoy #itsanattitude

You can follow the legend here: @lil_o_Robbo 

Lil’ Robbo’s riding his new Mega 275 Pro, in some lovely fresh Nukeproof Ridewear and using some lovely Nukeproof flat pedals! Like I say, sponsors dream.

Will Brett-Atkin

Will Brett-Atkin

Will (@willbrettbikes) is the founder and creator of One Track Mind Mag. He is an award-winning Digital Product Designer and has worked with some of the biggest brands in the world. When not behind a computer screen Will likes to be out in nature riding natural trails with friends. He also likes to dabble in a bit of Enduro racing and has had some great results racing in the UK

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