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Etnies welcomes Emil Johansson to the MTB team

January 11th, 2021 – Today, Etnies is proud to announce that Emil Johansson has joined Brandon Semenuk as part of the global MTB team.  Having emerged from Sweden and captured the attention of the free ride world at a young age, Emil is one of the most exciting talents in MTB at the moment.

Emil is an FMB World Tour and Crankworx Champion with many FMB Diamond wins to his name.  His controlled style with technical tricks on the big slopestyle course obstacles has a way of putting both fans and judges at ease.

“I’ve been riding etnies for many years now and when the opportunity to work with them came up, there was no hesitation. There are so many plans already being made for the coming years and I can’t wait to see where this journey goes.”

– Emil Johansson

Recently Emil has been riding in the etnies Camber Crank, and he is working on a signature colourway that will be announced later this year.

This coming spring sees etnies stepping up their MTB game once again with the introduction of a brand new Semenuk signature shoe and the launch of both the Culvert and Culvert Mid. There’s also a new colourway of the celebrated Etnies Camber Crank shoe. If you would like to test and review any of the forthcoming etnies MTB styles, please contact me using the details below at your earliest convenience…

Will Brett-Atkin

Will Brett-Atkin

Will (@willbrettbikes) is the founder and creator of One Track Mind Mag. He is an award-winning Digital Product Designer and has worked with some of the biggest brands in the world. When not behind a computer screen Will likes to be out in nature riding natural trails with friends. He also likes to dabble in a bit of Enduro racing and has had some great results racing in the UK

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